Friday, March 30, 2007

If only's traffic was as good as their support...

I must say, I'm impressed with's support folks. I bought 183 clicks from ask on a very competitive keyword. And the average user that came from their network of sites viewed exactly 1.0 pages. Not 1.06 pages, not 1.3 pages, 1.0 pages. During the same time period, the rest of the traffic that came to the site averaged more than 3 pageviews per user.

If you know anything about buying traffic from second tier sources, you know what this means: click fraud. (Someone set up a site, displayed my ads on their site, and then had a bot click on the ad. They got paid, Ask got paid, I lost money.)

Now, this is not a post about the evils of click fraud. As John Battelle would say, it's simply a tax, and if you want to play this game you pay the tax.

But Ask did the right thing when I complained. They researched it, they blocked traffic from that site, they refunded my money and they called me to explain the situation.

The most interesting lesson learned? If you want your ads to appear on for competitive terms, buy AdWords ads. Ask backfills their own search results with AdWords. Think about that for a second.

Wednesday, March 21, 2007

This is no longer the Talkr Blog

So, it's official. If you want to latest news on Talkr, you'll need to go to the new official Talkr blog:

I have completed Talkr's sale to You can read the press release here. That's a smart bunch of folks over there, and I think they're going to do great things with Talkr and with the other tools that they're working on.

If you're still reading, here's the sort of stuff that I'll be posting on this blog: experiments in search engine optimization, link-building, and improving monetization. If you have a sneaking hunch that the world already has enough blogs on these topics, you may be right. Here are a handful of blogs that I read religiously:
Still reading? Really?

Okay, then I suppose I should tell you what I do. I build content websites that have old-fashioned, useful content on them. Then I drive traffic to them. And then I monetize that traffic. Doing that successfully is all about testing -- A/B testing, multivariate testing, back-of-the-envelope "does it feel like this works" testing. So if you continue to subscribe to this feed, that's what you'll find. Lots of analytics, lots of testing. If that gets your motor running, stay tuned. If not, point your browser to