Friday, July 17, 2009

New Look and Feel for

Just launched a new look and feel for I'd love to hear feedback or suggestions!

Thursday, July 16, 2009

Renaming to

I have been developing a life insurance site called since 2006. I'm excited to announce that I have now renamed the site to more accurately reflect the site's focus on helping consumers choose the most appropriate term life insurance policy.

We've done some really interesting consumer-related research on life insurance, including topics such as:

  • Should you request multiple life insurance quotes? (link)

  • Why do insurance quotes from different companies vary so dramatically? (link)

  • What to do if you have given inaccurate information to your Life Insurance Company (link)

The site also profiles more than 60 life insurance companies, policies in each state and more. If you're in the market for life insurance, please take a look (and let me know if we're missing anything!) -- great end-user domain

I always like to see great domain names put to use by end users (as opposed to domainers), so I wanted to give a shout out to John Sowden. John works for (an online appliance parts retailer) as their VP of something, and he's been really helpful with a couple of articles that we've published.

He pinged me last month to say that he had launched a site for his appliance repair show called (appropriately enough): John's been working in the appliance industry for more than 2 decades and he really knows his stuff. If you're interested in radio along the lines of "Car Talk for Appliances" check it out.

By the way, from a domainer's point of view is a fantastic name. My stats show that people are much more likely to type-in a domain name that's "" than one that's "" (ie, and my guess is that that gives "NounVerb" domains a bit of a boost in search engine results as well (the domain name is one of the few bits of data that the user gets to see before they click).