Monday, January 07, 2013

Readings on Programmatic Ad Buying

I've been putting a lot of time into PPC traffic generation in the past three months.  It has opened my eyes to a whole world of programatic advertising, and I'm going to mention a few of the blogs / posts that I have found most interesting.

Update: This article by Eric Picard gives a great overview of how online publishers segment and sell their inventory.

How Ad Platforms Work -- I thought this was a very interesting piece about the future of programmatic ad buying.

MikeOnAds -- Good look at programmatic ad buying from Mike Nolet, CTO at AppNexus (although he hasn't posted since 2011).  I transitioned from being a programmer to being an entrepreneur, and over the years I have realized how business development and sales ads to the bottom line faster than technical innovations, and I found it interesting the Mike makes this point several times as well.  In particular, I found the article Top 5 Media Startup Mistakes to be a very useful read.

I would love to see someone write an article on the "Top 5 Lead Generation Startup Mistakes" -- some of which are probably identical to Mike's 5 media startup mistakes.

Moving from the land of theory to the land of practical applications, this is an interesting review of early results from Facebook's Ad Exchange.

For general affiliate marketing trends, I've been reading: MarketingLand's Affiliate Marketing channel.

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