MessageCast's LiveMessage alerting service lets users know when a new podcast is available and alerts them via any number of different mechanisms, including e-mail, IM and RSS. The plan is to allow advertisers to place contextual ads in those alerts.
Friday, March 18, 2005
Another Company in the PodCasting Space
Just noticed a company called MessageCast which is adding a new advertising wrinkle. According to IntenetNews.com, MessageCast monitors a podcast feed and notifies its subscribers (via email, rss or "desktop alert") that that a new podcast is available. It plans to add advertisements to those notifications.